Lead Generator

Salary: Very competitive starting salary

Location: Coventry

The Millboard Company Ltd is the leading manufacturer of premium wood-free outdoor flooring. The company employs over 100 people based in Warwickshire and proudly designs and manufactures in Great Britain. Recognised as the leading brand for wood-free alternatives in the UK, Millboard is a unique, wood-free alternative to composite and timber decking manufactured from a unique polyurethane resin blend. In 2015 The Millboard Company Ltd was awarded the accolade of one of the best 1000 Companies to Inspire Britain by the London Stock Exchange. In addition to this, we have just been placed in the Top 50 fastest growing companies in Coventry & Warwickshire according to the BDO’s Growth Barometer.

We now have a fantastic opportunity for a Lead Generator to join our high performing team, responsible for generating new business opportunities. The position is an internal role and involves telemarketing/teleselling at all levels as required. This will involve cold calling, identifying new prospects and appointment booking. Please note that this job description is intended only to act as a guide to the requirements of this role and is not an exhaustive list. As such all job descriptions are non-contractual and may be subject to review and amendment. The Company and management reserve the right to require you to undertake reasonable duties and tasks which are not detailed below.


  • Make introductory (cold) calls to new prospects.
  • Book appointments for sector BDM’s
  • Phone existing clients to generate new enquiries as required by sector BDMs
  • Have a good knowledge/grasp of all target sectors
  • Continually develop Industry knowledge, regulations needed and know-how 

Person Specification:

The competencies listed are appropriate to the Lead Generator and are an illustration of the qualities that the Company requires: –

  • KPI and target driven
  • Persistent yet polite tone on the telephone
  • Open and honest attitude to all
  • Upholding company ethos and responsibilities
  • Willing to learn and develop and an enthusiastic ‘Can do’ attitude
  • Strong written and verbal communication skills
  • Excellent planning and organisation skills
  • Proven ability of meeting and exceeding internal and external stakeholder requirements
  • Ability to adapt and respond to change
  • Able to demonstrate ability to achieve objectives and exceed expectations
  • Able to handle rejection
  • Able to work on their own initiative

Rewards & Benefits 

  • 22 Days Leave + Public Holidays
  • Defined Contributions Pension Scheme
  • Employee Assistance Programme
  • Eyecare Contributions


Note to applicants – Once we have received your completed application, this will be reviewed against set criteria for the role. Due to the volume of applications received, if you do not hear back after 2 weeks please assume on this occasion that unfortunately you have been unsuccessful.


To apply for the opportunity please fill out the form below: